July 19, 2023
4G Clinical's Employee Spotlight series focuses on showcasing the diverse and talented individuals who make up our workforce. In today's installment, we are highlighting Libbi Rickenbacher, Director of Product Strategy & Partnerships.
Libbi Rickenbacher, Director of Product Strategy & Partnerships
1. How would you describe your role and responsibilities at 4G Clinical to someone who is not familiar with your work?
As the Director of Product Strategy & Partnerships, I am responsible for both product marketing and partnerships management. My main focus is to ensure that our products are meeting customer expectations and staying ahead of market trends. To achieve this, I work closely with our product development team and conduct market research to develop effective segmentation strategies and product messaging. I also collaborate with cross-functional teams to create targeted marketing campaigns and analyze competitor activity to identify potential opportunities. In addition, I am responsible for identifying and developing partnerships with organizations that align with our business goals, and creating joint marketing strategies and campaigns to ensure alignment with our overall business strategy.
2. What do you enjoy most about your job at 4G Clinical?
What I enjoy most about my job is the opportunity to be involved across product development stages. From market research and identifying customer needs to collaborating with cross-functional teams to develop messaging and positioning strategies, I get to see a product come to life. I genuinely enjoy the challenge of analysing market trends, identifying new opportunities, and developing strategies to differentiate 4G from competitors. I work closely with the product development team to ensure our offerings meet customer expectations and address pain points in the market. In addition, I also get to develop and manage partnerships that align with our business goals. This involves identifying potential partners, building relationships, and developing joint marketing campaigns that benefit both parties. Overall, what I love most about this role is the variety and challenge it offers, as well as the opportunity to have impact on company success and the satisfaction of our customers.
3. What do you love most about the culture at 4G Clinical that makes it a great place to work?
4G has always stood out because it has a achieved a positive work environment and collaborative culture that supports a fantastic product. The default to kindness, humility, and openness to new ideas makes 4G unique to other workplaces. The work environment is also dynamic and stimulating where employees are encouraged to make a difference and contribute to the company's success. I remain impressed that 4G has simultaneously grown and scaled yet maintained a focus on fostering a positive culture and the professional growth of employees. I think much of our success can be attributed to this rewarding balance.
4. What advice would you offer to someone who is considering applying for a job at 4G Clinical?
I would recommend 4G Clinical to individuals seeking an innovative and growth-oriented workplace. As a leader in a rapidly expanding market with a robust and innovative product, the company offers an exciting and dynamic environment to be part of. 4G Clinical values the personal and professional growth of its employees, with opportunities to explore various roles and departments, yielding high employee satisfaction and in turn company success. Perhaps the most important thing I would highlight is that the culture is built on a shared commitment to making a meaningful difference in the lives of patients, with passionate team members delivering cutting-edge solutions that make a true difference to our industry.
About 4G Clinical's Employee Spotlight Series
Welcome to 4G Clinical's Employee Spotlight blog series where we focus on showcasing the diverse and talented individuals who make up our workforce. In each installment, we will feature a different employee in a Q&A format. You'll learn about their role at 4G Clinical, what they love about the culture here, and the advice they would offer to candidates who are interviewing for a position at our company. We hope that this series will give you a deeper understanding of what it's like to work at 4G Clinical and inspire you to join us in building a better future.
Stay Connected
Interested in joining 4G Clinical? Start your search by visiting careers.4gclinical.com.
Not ready to apply? Join our Talent Community and our recruiters may reach out to you when a suitable opportunity arises that aligns with your background and interests.