You are never going to get the result you want if you don’t ask. Ask for perspective. Ask for feedback. And then listen. Let them do the talking.
So what stops us from asking?
We have busy lives. We are bombarded by so many conflicting priorities that we forget to take a step back and think things through. Who should I be talking to before I move forward? What do I need to know? Who is impacted by my decisions?
In my nine years of putting together pharmaceutical conferences, it never ceased to amaze me how siloed the industry was (and still is). Not only within actual companies but across businesses that work together to achieve a common goal of getting drugs to patients.
Without a doubt, every pharma, CRO and vendor I talked to were working on initiatives to get the sites to adopt their clinical systems, their processes. But on the flip side, many of the sites I spoke with felt they didn’t have a voice. What was the disconnect?
You are missing out on valuable insight without site feedback. When I joined 4G Clinical, I was excited to ask sites what they thought of our system. What was the result? Below is a quote from Roger DeRaad, Director of Research at Black Hills Cardiovascular Research in Rapid City, South Dakota and his staff. I am happy that 4G had the opportunity to incorporate their feedback into our system. After all, they are the ultimate end-users. Here’s to happy sites and successful trials.
“We were introduced to Prancer, 4G Clinical's Randomization and Trial Supply Management (RTSM) system, at a recent conference. After a discussion about the relative pros and cons of different RTSM systems and their impacts at the site level, 4G leadership asked if our site would be willing to demo and evaluate their system from the end-user perspective.
For reference, our site has a staff of 24 and we have 42 active trials (24 are enrolling and 19 in follow-up). In association with these 42 active trials, we use 15 RTSM, 17 e-CRF and 14 lab inventory management systems. Prior to 4G, we have never been asked for our input into the design and usability of a system.
After using Prancer, my staff unanimously felt that the system combined all of their favorite features of the RTSM systems we currently use. In addition, they were pleased with the amount of peripheral information available to the users which contributed to the intuitiveness of the interface.
To our surprise, when we suggested a few changes to the system which would align with our workflow, the staff at 4G quickly responded by incorporating them. We are looking forward to the opportunity to utilize this platform in upcoming studies.”
Amy Ripston, 4G Clinical Vice President of Marketing, has over 20 years of B2B experience, of which she spent 9 years in the bio/pharmaceutical industry. Amy has a knack for identifying market trends, synthesizing content, engaging thought leaders, and connecting businesses with innovative solutions.