Learned Best Practices
About the Episode
In this episode of Learned Best Practices, host Libbi Rickenbacher sits down with Kathleen Greenough and Savannah Holt to reflect on the lessons 4G Clinical has learned from over a thousand studies.
Through candid conversation, Kathleen and Savannah share their experiences navigating complex study designs, forecasting, and resupply challenges. They highlight the value of collaboration, operational expertise, and thoughtful planning, revealing how multiple perspectives and decades of experience come together to provide the best outcomes for sponsors and patients alike.
As the discussion unfolds, Libbi draws out insights on maintaining the human element in clinical operations, balancing efficiency with empathy, and preserving the culture and values that have made 4G a trusted partner. Together, they offer a rare glimpse into how careful processes, continual learning, and a client-centered approach drive both innovation and reliability in global clinical trials.
Through candid conversation, Kathleen and Savannah share their experiences navigating complex study designs, forecasting, and resupply challenges. They highlight the value of collaboration, operational expertise, and thoughtful planning, revealing how multiple perspectives and decades of experience come together to provide the best outcomes for sponsors and patients alike.
As the discussion unfolds, Libbi draws out insights on maintaining the human element in clinical operations, balancing efficiency with empathy, and preserving the culture and values that have made 4G a trusted partner. Together, they offer a rare glimpse into how careful processes, continual learning, and a client-centered approach drive both innovation and reliability in global clinical trials.
See Who’s Talking
LIBBI RICKENBACHER
VP, Marketing and Partnerships
Libbi Rickenbacher, Vice President of Marketing and Partnerships at 4G Clinical, brings extensive industry experience across clinical research, commercial strategy, brand leadership, and partnership development. She leads global marketing and strategic partnership initiatives with a focus on positioning 4G Clinical for growth, strengthening market presence, and building meaningful industry collaboration. At 4G Clinical, Libbi is responsible for shaping brand strategy, advancing thought leadership, driving go-to-market execution, and developing partnerships that support innovation across the clinical trial ecosystem. Libbi holds a BA in psychology and neuroscience and a PhD in neuroscience.
KATHLEEN GREENOUGH
VP, Biotech Operations
Kathleen Greenough, Vice President of Biotech Customer Operations at 4G Clinical, has 16 years of experience in life sciences spanning Clinical Operations, Finance, and IT. Her wide range of solutions implementation expertise includes RTSM, CTMS, trial costing tools, OLAP financial suites and patient enrollment planning. Kathleen has also spent many years as a Clinical Financial Planner and Analyst at a major biotech in Cambridge, MA, gaining a broad and deep understanding of the challenges inherent in Clinical Development. Specializing in software adoption and a frequent speaker at industry conferences, Kathleen is most in her element when working within a user community to facilitate solutions that are insightful and truly helpful.
SAVANNAH HOLT
Delivery Operations Manager
Savannah Holt is a Delivery Operations Manager at 4G Clinical focused on project management and client support. She is passionate about healthcare project management and the organization of healthcare delivery, particularly related to improving access to preventative care. She has experience in Clinical Research & Development, working in Project Management and Accounting & Finance roles at a small, public biotechnology company. She holds a Bachelor of Science in Microbiology from Oregon State University and is currently obtaining a Master of Science in Healthcare Management from Oregon Health & Science University.