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4G Clinical Trial Trends™ is a thought-provoking podcast that tells the stories that are often left untold: tackling big ideas, challenging the status quo, and bringing perspectives to light on the rapidly changing world of clinical trials.
Meet the hosts of Trial Trends™
Trial Trends™ hosts, Libbi Rickenbacher and Kathleen Greenough, have over 40 years of combined industry experience, with expertise spanning across the entire eClinical suite.
VP, Marketing and Partnerships
Libbi Rickenbacher, Vice President of Marketing and Partnerships at 4G Clinical, brings extensive industry experience across clinical research, commercial strategy, brand leadership, and partnership development. She leads global marketing and strategic partnership initiatives with a focus on positioning 4G Clinical for growth, strengthening market presence, and building meaningful industry collaboration. At 4G Clinical, Libbi is responsible for shaping brand strategy, advancing thought leadership, driving go-to-market execution, and developing partnerships that support innovation across the clinical trial ecosystem. Libbi holds a BA in psychology and neuroscience and a PhD in neuroscience.
VP, Marketing and Partnerships
Libbi Rickenbacher, Vice President of Marketing and Partnerships at 4G Clinical, brings extensive industry experience across clinical research, commercial strategy, brand leadership, and partnership development. She leads global marketing and strategic partnership initiatives with a focus on positioning 4G Clinical for growth, strengthening market presence, and building meaningful industry collaboration. At 4G Clinical, Libbi is responsible for shaping brand strategy, advancing thought leadership, driving go-to-market execution, and developing partnerships that support innovation across the clinical trial ecosystem. Libbi holds a BA in psychology and neuroscience and a PhD in neuroscience.
VP, Biotech Operations
Kathleen Greenough, Vice President of Biotech Customer Operations at 4G Clinical, has 20 years of experience in life sciences spanning clinical operations, finance, and IT. Her wide range of solutions implementation expertise includes RTSM, CTMS, trial costing tools, OLAP financial suites, and patient enrollment planning. Kathleen has also spent many years as a clinical financial planner and analyst at a major biotech in Cambridge, MA, gaining a broad and deep understanding of the challenges inherent in clinical development. Specializing in software adoption and a frequent speaker at industry conferences, Kathleen is most in her element when working within a user community to facilitate solutions that are insightful and truly helpful.
VP, Biotech Operations
Kathleen Greenough, Vice President of Biotech Customer Operations at 4G Clinical, has 20 years of experience in life sciences spanning clinical operations, finance, and IT. Her wide range of solutions implementation expertise includes RTSM, CTMS, trial costing tools, OLAP financial suites, and patient enrollment planning. Kathleen has also spent many years as a clinical financial planner and analyst at a major biotech in Cambridge, MA, gaining a broad and deep understanding of the challenges inherent in clinical development. Specializing in software adoption and a frequent speaker at industry conferences, Kathleen is most in her element when working within a user community to facilitate solutions that are insightful and truly helpful.
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