Brian Friel, Director, Business Development for West-Northern Region at 4G Clinical, has over 20 years of experience in pharmaceutical / CRO sales and extensive partnerships with clients from all across the globe. Additionally, Brian has developed experience in understanding the entire product lifecycle of pharmaceuticals from inception to post-marketing.
Brian believes in sharing his extensive knowledge of industry challenges, especially the more recent shift toward automation, AI/ML, NLP, and underlying digital transformation movement taking place in the industry. Brian aims to impart his knowledge in helping companies reach their full potential by streamlining business operations and right-sizing operational expenses, all while helping companies confidently achieve better business outcomes.
