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Podcast Episode

How RTSM Has Evolved with
Rising Clinical Trial Complexity

Episode 8:
How RTSM Has Evolved with Rising Clinical Trial Complexity

As modern clinical trials have become more complex, interactive response technology (IRT) has had to evolve in parallel. In this episode, Simon West-Bulford, 4G Clinical’s Director of Test Automation, speaks about how today’s platforms bring unparalleled flexibility and efficiency to trials, without compromising the quality these studies demand.

Who's Talking?

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Libbi Rickenbacher, 4G Clinical

Libbi has over 15 years of experience in the field of life sciences, and is an e-clinical RTSM solutions subject matter expert. Her experience lies at building and managing accounts, clients, and strategic initiatives.

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Simon West-Bulford, Director of Test Automation at 4G Clinical, has over 33 years of experience in the pharmaceutical industry, 20 of which has been focused on IRT. Simon’s greatest passion has always been for supply management technology which led him to design and build SPARC, GSK’s innovative resupply tool.


A thought-provoking podcast that tackles big ideas, challenges the status quo and brings different perspectives to light on the rapidly changing world of clinical trials.

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