4G Careers

Marketing Coordinator

Wellesley, MA

Marketing Coordinator

The Marketing Coordinator is responsible for executing strategic events for the company as well as externally facing materials and content, as needed. The ideal Marketing Coordinator is detail-oriented, analytical and creative – with B2B experience.

Responsibility

Event Marketing:

  • Support Sr. Director of Marketing in driving 4G Clinical’s events strategy
  • Manage conference calendar and all logistics as needed including booth logistics, promotional items, marketing collateral, registrations, on-site ordering (AV, etc.), slide loops.
  • Develop abstracts for speaking positions and assist in development and refinement of presentation materials
  • Ensure all pre-, during and post-event co-event marketing and branding is executed per event contract
  • Create social media strategy around events and work with S/R to create images
  • Negotiate contracts with conference organizers for maximum exposure for the investment
  • Develop PPC campaign around key selected events
  • Develop and execute post-event nurture campaigns
  • Recruit speakers and refine agenda for RTSM Insights event, per GEO
  • Contract with hotel and manage all event-related logistics (RTSM Insights)

Customer Advisory Groups

  • Assist Sr. Director of Marketing with venue selection and contracting for CAGs
  • Assist Sr. Director of Marketing with slide decks and materials
  • Develop nurture campaigns for attendees
  • Source gifts for customers

Sales Enablement

  • Assist in responses to RFIs, RFPs and questionnaires
  • Assist in Proposal development and refinement

Additional Responsibilities

  • Maintain up to date versions of capability decks and other marketing collateral
  • Compile and create all 4G Newsletters: Internal, customer and subscriber
  • Update team page on website with new hires
  • Create and order business cards for new hires
  • Assist in creation and consistency of external facing collateral as needed
  • Assist in content creation: blogs, white papers, infographics
  • Travel ranges between 10-20%

 Ideal Candidates Possess:

  • 3 years of marketing experience in B2B, preferably in the pharmaceutical and/or software industry
  • Events marketing/management experience
  • Experience with Google Ad Words or other paid search platforms
  • Copywriting experience, preferably in the pharmaceutical industry
  • Analytical skills to track and measure performance
  • Attention to detail and ability to manage concurrent projects
  • Passion, drive and creativity are essential

Education and/or Certification Requirements:
The candidate must possess a Bachelor’s Degree in the field of Marketing, or possess equivalent experience in the pharmaceutical industry. 

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